Validating the Nutraceutical Industry
TRUEX Token
Our history
True Medicines developed Data as a Service (DaaS) products for the nutraceutical industry using machine learning and natural language processing for crowd sourced data. We developed three products: Virtual Lab (discover compounds and ingredients for specific medical conditions), Phenotype Profiler (validate the origin, potency and chemical profile of raw materials), Medical Magnet (match products to medical conditions based on ingredients and compounds). We also developed a blockchain supply chain prototype to operationalize our Data as a Service (DaaS) products and provide purity ratings to manufacturers. And we published scientific papers with our data science findings. We stopped operating in 2018. It was a great idea and we would love someone to run with it!
Transparent supply chain for suppliers, merchants and consumers.
Consumers in the $400+ billion nutraceuticals market can’t evaluate safety, potency, efficacy or side-effects of products. The problem is compounded by lack of regulations, irresponsible marketing and undocumented provenance.
TrueMedicines developed a new way for consumers to discover the purity and efficacy of nutraceutical products based on data science algorithms evaluating millions of data points across a transparent supply chain that would serve as the platform for a loyalty-exchange to incentivize and reward consumers to purchase products they trust.
The TRUEX token could fuel the blockchain ecosystem for consumers, merchants, and suppliers.
PURITY SCORE
An industry standard for quality in the nutraceutical industry. Similar to the USDA Organic label for food.
SUPPLY CHAIN
Transparent supply chain for suppliers, merchants and consumers. Instantly view product provenance and quality.
LOYALTY PROGRAM
An industry standard for quality in the nutraceutical industry. Similar to the USDA Organic label for food.
TRUEX Ecosystem
SUPPLIERS
Suppliers use TRUEX tokens for the PlusChain supply chain. They have instant reputability with high-volume and high-end merchants when they provide their purity scores.
MERCHANTS
Merchants use TRUEX tokens to gain access to targeted consumer markets, visibility into their supply chain and a purity score that gives them a competitive edge.
CONSUMERS
Consumers get TRUEX tokens for completing market research polls. Tokens provide access to trusted product ratings and full visibility into the purity of individual products.