Validating the Nutraceutical Industry
TRUEX Token
Transparent supply chain for suppliers, merchants and consumers.
Consumers in the $400+ billion nutraceuticals market can’t evaluate safety, potency, efficacy or side-effects of products. The problem is compounded by lack of regulations, irresponsible marketing and undocumented provenance.
TrueMedicines provides a new way for consumers to discover the purity and efficacy of nutraceutical products based on data science algorithms evaluating millions of data points across a transparent supply chain that serves as the platform for a loyalty-exchange to incentivize and reward consumers to purchase products they trust.
The TRUEX token fuels the blockchain ecosystem for consumers, merchants, and suppliers.
PURITY SCORE
An industry standard for quality in the nutraceutical industry. Similar to the USDA Organic label for food.
SUPPLY CHAIN
Transparent supply chain for suppliers, merchants and consumers. Instantly view product provenance and quality.
LOYALTY PROGRAM
An industry standard for quality in the nutraceutical industry. Similar to the USDA Organic label for food.
TRUEX Ecosystem
SUPPLIERS
Suppliers use TRUEX tokens for the PlusChain supply chain. They have instant reputability with high-volume and high-end merchants when they provide their purity scores.
MERCHANTS
Merchants use TRUEX tokens to gain access to targeted consumer markets, visibility into their supply chain and a purity score that gives them a competitive edge.
CONSUMERS
Consumers get TRUEX tokens for completing market research polls. Tokens provide access to trusted product ratings and full visibility into the purity of individual products.